Ever wondered why you sometimes get all the information you need without ever clicking a link on Google? Zero-click searches are search engine queries where users get their answers directly on the search engine results page (SERP) without clicking any further links. Generally, it shows on user queries starting with” How, What, When, Who, etc. The types of...
How to Select a Web Design Company in Houston, TX: A Guide for Business Owners
Isn’t your website the first impression your customer gets of your business in Houston, Texas? Selecting the objectives, thorough research, portfolio review, scoring technical skills, relevant expertise beyond web design, like SEO, observing and comparing quotes, and market reputation help determine...
Traditional marketing vs digital marketing for Houston, TX: Key Differences
As a digital marketing agency in Houston, TX, I often encounter the question: What are the actual key differences between traditional marketing and digital marketing?
In short, traditional marketing uses offline marketing channels, while digital marketing leverages digital channels. But there’s so much more to...
Who is The Best Local SEO Company in Houston, TX?
When it comes to finding the best local SEO company in Houston, TX, if your journey brought you to CANS, you’re in the right place. With so many choices available, it has become more critical than ever to pick a partner who truly understands local search engine optimization for your local business.
So, the big question is: who is the...
Email Marketing Strategies for Houston, TX in 2026 to Boost Sales
If you’re looking to connect with customers in a personal, cost-effective way, an email marketing strategy for small businesses in Houston, TX, is your go-to. It’s all about sending emails to share updates, offers, or tips that keep your business top-of-mind and turn subscribers into loyal fans.
Whether...
How to Create a Content Marketing Strategy for Houston, TX in 2026: 6 Tips from a Content Marketer
Content Marketing is one way to attract customers by sharing content they care about — like blog posts, videos, e-books, infographics, and social media tips — rather than just blasting ads.
If you’re running a small business in Houston, Texas, like a local coffee shop, or want to build an...
Social Media Marketing Strategy for Houston, TX Business in 2026
If you’re trying to get your business noticed in 2026, social media marketing is where it’s at. It’s all about using platforms like Instagram, X, TikTok, or LinkedIn to connect with people, show off what you do, and turn followers into customers.
Whether you’re running a small local business, like a taco...
DIY SEO Marketing for Small Business in Houston, TX: Proven Strategies to Rank Higher
Ever notice how some businesses always show up first when you Google something? That’s not luck; it’s a proven strategy that business owners in Houston, TX, use to maintain or optimize their websites for search engines, rather than hiring a local Houston SEO agency for short-term SEO.
In many...
What Exactly Is SEO marketing for Houston, TX? Definition, Importance
SEO marketing for Houston, TX businesses is a holistic approach to ranking and enhancing your website’s brand visibility in significant search engines like Google, Bing, Yandex, and Baidu through on-page, off-page, technical, and local optimization.
Similarly, visibility in AI mode, AI overview, major LLMs, and...
Understanding Internet Marketing for Houston, TX: Definition, Examples
Internet marketing (digital marketing) is the way to grow your business online in Houston, TX. It’s all about using the internet to promote your products or services, reach the right people, and turn them into customers.
The types of internet marketing are Search engine optimization, email marketing, pay-per-click...